Why we roll the dice on flu shots.  Wake Forest News, 2013

Gilbert gets the flu.  Wake Forest News, 2013

Why 64.8 percent of Americans didn’t get a flu shot.  Washington Post, 2013

Why doesn’t everyone get the flu vaccine?  Freakonomics podcast, 2015

"Free" as a Business: Can companies thrive by giving away products and services?  SAGE Business Researcher, 2015

How cognitive biases contribute to people refusing the flu vaccine.  Ars Technica, 2016

Should adults get flu shots? Treating patients’ misperceptions is key.  Wake Forest News, 2016

Personalizing flu may boost vaccine compliance rates.  Medical Economics, 2016

Synthetic horns may save rhinos if they are not like the real thing.  Wake Forest News, 2017

Synthetic solution could save rhinos.  Innovators Magazine, 2017

Synthetic Rhinoceros Horns Spark Economic Debate on Conservation.  Inside Science, 2017

Can synthetic rhino horns stop the scourge of poaching?  NPR's Academic Minute, 2017

Can synthetic horns and tusks offer hope against poachers?  Chemical & Engineering News, 2018

Synthetic rhino horns are supposed to disrupt poaching. Will they work?  Fast Company, 2018

Scientists Created Fake Rhino Horn. But Should We Use It?  New York Times, 2019

World of Warcraft perfectly predicted our coronavirus panic.  Wired UK, 2020

Fake it till you save it? Synthetic animal parts pose a conservation conundrum. Mongabay, 2021

When free doughnuts aren’t enough: It may take penalizing unvaccinated Americans to convince them to get the shot. MarketWatch, 2021

Fake rhino horns were supposed to foil poachers. What went wrong? Vox, 2021

Could lab-grown rhino horns stop poaching? Why we may never know. NPR, 2024

Could fake horns end illegal rhino poaching? NPR (The Indicator from Planet Money podcast), 2024